The Person Behind The Designs

Hi there.

I have a true passion for creating and leading digital content while making sure every user is taken into consideration whether it’s on mobile, tablet or desktop device.

I am a very entrepreneurial person with a key focus on helping and inspiring others and I have created and launched a number of online brands gaining valuable networking opportunities and skills that I can proceed to use in the upcoming future.

In 2015 I gained a BSc (Hons) Degree in Web Design at Southampton Solent University where I learnt the key skills to become a UX Designer while also learning and understanding front-end technologies.

Over the years I have developed outstanding UX and UI skills and have worked in fast moving environments gathering user data & feedback, wire-framing, A/B testing and working with stakeholders, project managers and developers to ensure mockups are achievable and delivered on time.

Communication is a key role in understanding clients and dealing with users and this is something that comes naturally. Being a confident person, it’s easy for me to work within a team environment or on my own and problem solving is something I strive on.


“Daniel is a very talented, focused and enthusiastic UX Lead & Designer. He possesses a large range of skills from research, user testing, UX design, and usability, which result in invaluable UX and AB testing initiatives that drive our eCommerce product forward. Most recently he achieved a 33% uplift in conversion rate due to his responsively designed phone comparison widget. Any product team would be lucky to have him.” – Ross Curtis, Senior Product Lead, eCommerce 

“Daniel has a talent for identifying user experience issues and coming up with innovative and pragmatic ways to solve them, as demonstrated in his recent work leading UX within the eCommerce team at Future. He has a broad range of skills from wireframing and design, to user testing and AB testing. He’s enthusiastic and would be an asset to any digital team.” – Dr Ursula Green, Senior UX Professional 

“Ambitious and highly capable is the best way to describe Daniel. I initially interviewed Daniel and was impressed by his abilities to present his expertise. Daniel worked in the eCom team at Future and conducted a number of crucial research projects. The things that impress me the most about Daniel are his willingness to learn about more than just user experience and his focus on solving problems. He has invested his own time to learn more about consumer behaviour and has helped to focus the team on solving problems. Daniel is always approachable and enthusiastic whenever I’ve spoken to him and he’d be an asset to any team.” – Ben Harvey Senior UX Designer

Linkedin Angle.co View Resume