Exit Intent (Black Friday)


digital marketing

  • black friday
  • ihpne 6s comp

As part of a Digital Marketing strategy to increase the number of email signup, I was given the task to create an exit intent overlay that would run globally across the whole TechRadar website on the lead up to Black Friday.

The main UX focus for this project was to grab users attention either offering them exclusive content or by allowing them to be entered into a competition. Both designs were user-tested with a small group to get their feedback, opinions and any suggestions.

The Results

Over the month the overlays ran a total of 100,000 emails were collected with the iPhone 6s overlay collecting the most.